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Services & Products

Products you can buy.
Consulting that fixes things.

Two ways to work together. Pick a productized build, a website with a real back office, a landing page, lead capture, an AI chatbot, automated responses, competitor profiling. Or hire me for the consulting work: ops, recruiting, compliance, fractional COO. Most engagements are a blend.

Cluttered desk transitioning to focused workspace

New, limited spots

Business Owner
Office Hours.

Stop spinning your wheels. One focused hour. We tear apart your biggest roadblock, your half-built website, your messy workflow, your hiring problem, your AI questions, or the business you've been meaning to launch for six months. Then you walk away with a plan.

  • Not coaching. Actual work.
  • Bring anything. Leave with clarity.
  • Honest, practical, tailored.
  • No pitch. No canned advice.

Intro rate

$100/ 60 min

Book a session

The feeling

Twenty tabs open. Three half-finished ideas. A notebook full of plans. An AI chat with 4,000 messages. A website that's almost done. Marketing that could be better. Systems that need work. A dozen decisions that all feel equally important. And somehow you end the week exactly where you started.

The fix

Sometimes all you need is one conversation with someone who's already been where you're trying to go. One hour can save you weeks of frustration, thousands in bad decisions, or finally give you the confidence to pull the trigger on something you've been putting off.

You don't need another course. You don't need another productivity app. You don't need another month of research. You need momentum.

Late-night strategy desk with notebook, espresso, and brass lamp

The most expensive mistake isn't making the wrong decision. It's waiting another six months to make any decision at all.

For the stuck and the spinning

Unstuck.
Decision sessions.

Analysis paralysis is a tax on people building something worth doing. One deep brainstorm to cut through it, then eight weeks of weekly check-ins, calls or messages, to keep you moving and honest. Think of it as the experienced operator across the table saying, "Here's what I'd do if this were my company."

  • 90 min kickoff brainstorm.
  • 8 weeks of follow-ups.
  • Calls or async messages.
  • Real accountability, no fluff.

Flat rate

$500/ kickoff + 8 weeks

Get unstuck
Foggy forked path with chess pieces representing a hard decision

The walls

You can't decide which software to use. You don't know whether to hire or automate. Your website isn't converting. Your systems are a mess. You have five ideas and no clue which one deserves your attention. You're one decision away from moving forward, but you don't know which decision it is.

The work

No fluff. No motivational speeches. No pretending there's a magic formula. Just practical advice from someone who's spent years solving problems across recruiting, operations, compliance, AI, automation, websites, software, ecommerce, and project management.

If I can save you one bad decision, one unnecessary subscription, one wasted month, or one failed project, this has already paid for itself. You don't have to build your business alone.

Dominoes mid-cascade representing momentum

One good decision tips the next. Let's solve the next problem together.

Products you can buy

Things I build.
Priced, scoped, shippable.

Every product below is something I've actually built and shipped, not a theoretical offer. Pricing starts where it starts. Bigger scope, bigger number, no surprises.

Flagship build

Full-stack site + back office

When the website IS the product.

A real public-facing site plus the admin panel, CRM, dashboards, inventory, payments, or workflows that run behind it. VictoryLane, Beacon & Bean, Good'n'Hired, BracketOff, all built this way. Not a brochure. A tool.

  • Custom admin / CRM
  • Auth, roles, audit log
  • Payments + reporting
  • Built on your data

Starting at

From $2,500

Scope this →

Fast launch

Landing page

One page that does one job.

Single page, hero + offer + proof + CTA, on a real domain with analytics, SEO basics, and a working form. Ship in a week. Great for events, product drops, paid ad targets, and stop-the-bleeding rebrands.

  • Mobile-first design
  • Form + email piped to you
  • GA4 + conversion events
  • Live in days

Starting at

From $500

Scope this →

Always-on funnel

Lead capture system

Turn traffic into a pipeline.

Forms, lead magnets, gated content, multi-step intake, qualifier logic, and routing into your CRM or inbox. Every lead tagged, scored, and followed up automatically.

  • Multi-step intake
  • Lead scoring + tagging
  • CRM or Sheets sync
  • Slack / SMS / email alerts

Starting at

From $750 + $75/mo

Scope this →

Set it and forget it

Automated responses

Stop replying to the same email twice.

Auto-reply sequences, smart routing, AI-drafted responses, after-hours coverage, intake confirmations, quote acknowledgments, and follow-up nudges. Sounds like you, runs without you.

  • AI-drafted replies
  • After-hours coverage
  • Follow-up sequences
  • Hand-off to human

Starting at

From $400

Scope this →

24/7 front desk

AI chatbot

Trained on your business.

A chatbot fed your real docs, pricing, FAQs, product catalog, and policies. Answers questions, qualifies leads, books calls, hands off to a human when it should. Lives on your site, your SMS, or inside your portal.

  • Trained on your docs
  • Books calls + captures leads
  • Site, SMS, or in-app
  • Human handoff

Starting at

From $600 + $50/mo

Scope this →

Know your market

Competitor profiling

Stop guessing what they're doing.

Deep dive on up to 5 competitors: their pricing, positioning, SEO footprint, ad copy, reviews, stack, hiring, and where they're weak. Delivered as a written brief plus a live dashboard you can rerun.

  • Pricing + positioning
  • SEO + ad teardown
  • Review + sentiment scan
  • Live, rerunnable dashboard

Starting at

From $350

Scope this →

Smarter inbox

AI workflow inside your tools

Slack, Gmail, HubSpot, Notion, Sheets.

Custom GPTs, Zapier / Make / n8n flows, internal copilots, document generators, proposal automation, meeting summarizers. AI dropped into the tools your team already uses.

  • Custom GPTs
  • Zapier / Make / n8n
  • Doc + proposal automation
  • Trained on your data

Starting at

From $500

Scope this →

Get found

Local SEO + Google Business

For brick-and-mortar and service businesses.

Google Business Profile setup, review pipeline, local citations, on-page SEO, schema markup, and the monthly upkeep that keeps you ranking in your zip code.

  • GBP optimization
  • Review request flow
  • Local schema + citations
  • Monthly upkeep

Starting at

From $400 + $150/mo

Scope this →

Keep it running

Care + maintenance

After the build, before it breaks.

Hosting, monitoring, security patches, content updates, automation tuning, small feature work, and a real human to call when something's wrong. Month-to-month, no contract.

  • Hosting + monitoring
  • Content + copy updates
  • Automation tuning
  • Same-week feature tweaks

Starting at

From $100/mo

Scope this →
Don't see your thing? I also build internal tools, member portals, booking systems, custom dashboards, integrations, and one-off scripts.Ask me about it →

Consulting

Hire the brain.
Not just the build.

Business Launch Package

Perfect for startups.

Website, logo, branding, business email, domain setup, contact forms, Google Business Profile, basic SEO, AI chatbot, lead capture, and analytics. Out of the gate looking like a real company.

AI Business Upgrade

Already have a business? Let's make it smarter.

AI assistants, lead follow-up, appointment scheduling, email automation, customer support, internal knowledge bases, custom GPTs, proposal generation, document automation, and sales workflows.

Operations Consulting

If your business feels disorganized, this is where we start.

Build SOPs, document processes, create workflows, organize teams, reduce wasted time, improve accountability, and scale operations without doubling headcount.

Recruiting Consulting

Need better people?

Hiring strategy, interview systems, recruiting automation, job descriptions, hiring process improvement, executive recruiting, and employer branding. Backed by 10+ years of recruiting and thousands of interviews.

Fractional COO

Instead of hiring a $180,000 COO, hire me for a fraction of the cost.

I help you scale, hire, automate, document, launch projects, implement AI, improve operations, manage vendors, create systems, measure KPIs, and actually run the projects you keep meaning to start.

Compliance Readiness

HIPAA, SOC 2 Type I and II, GDPR.

Security documentation, policy development, internal controls, risk management, audit prep, evidence collection, and the governance work most small companies dread. Real frameworks, not theater.

Hiring

Recruiting and screening

Pass Candidate A, surface only
Pass Candidate B, no domain fit
Hire Candidate C, the actual hire
Pass Candidate D, wrong stage
Pass Candidate E, salary mismatch

Process

SOPs that get followed

SOP 01

When a Tier 1 ticket lands, route to On Call within 5 min.

SOP 02

If a candidate ghosts twice, archive and notify the requester.

SOP 03

Quarterly access review runs the first Monday, every quarter.

Service

Customer ops and CSAT

New ticket, billing

CSAT survey reply

Refund request

Routed in 4 sec

Automation

Follow-ups on autopilot

"Did you get my resume?"
"Got it. Phone screen Thursday at 2pm?"

✦ Sent automatically

Compliance

HIPAA, GDPR, SOC 2

HIPAA
GDPR
SOC 2
Policies, evidence, controls mapped

Build

Custom software and sites

manual.docx
Internal tool, shipped

AI & Technology

  • AI website development
  • AI software & MVPs
  • AI agents & custom GPTs
  • Workflow & CRM automation
  • Lead automation
  • AI content systems
  • AI customer service
  • Competitor intelligence
  • API integrations

Business Operations

  • SOP development
  • Process mapping
  • Scaling small businesses
  • Documentation systems
  • KPI development
  • Project management
  • Vendor management
  • Strategic planning
  • Operational audits

Recruiting & HR

  • Executive recruiting
  • Franchise & restaurant recruiting
  • Hiring process design
  • ATS implementation
  • Recruiting automation
  • Employer branding
  • Offer & comp strategy
  • Hiring analytics
  • Retention strategy

Compliance

  • HIPAA
  • SOC 2 Type I & II
  • GDPR
  • Security documentation
  • Policy development
  • Internal controls
  • Risk management
  • Audit preparation
  • Vendor reviews

Why work with me

I don't come from an agency. I come from actually running businesses. I've hired people, built teams, launched products, worked with manufacturers, navigated compliance audits, built websites, published books, run ecommerce stores, and fixed a lot of broken processes. When I recommend something, it's because I've used it.